FREE WEBINAR

Sunrise 2027 and the Rise of 2D Barcodes: What Brand Owners Need to Know Now

Tuesday, July 15, 2025, 1:00 PM - 2:00 PM (UTC-04:00) Eastern Time (US & Canada)

Sponsored by

About

Big changes are coming to product packaging—and they start with the humble barcode. The GS1 Sunrise 2027 initiative marks a global transition from traditional 1D barcodes to 2D barcodes that unlock richer data, real-time traceability, direct-to-consumer engagement, and full supply chain transparency.

In this live webinar, Gena Morgan, Vice President of Standards and Technology at GS1 US, joins Matt Reynolds, Editor of Packaging World, to unpack how brand owners and CPGs can prepare for—and capitalize on—this packaging transformation.

From new packaging and coding equipment to variable data strategies and digital consumer experiences, this session will give you a roadmap to succeed with 2D barcodes well before the industry deadline.

You’ll learn:

  • What “Sunrise 2027” means and why it matters for your business
  • What Digital Link is—and how it works inside a 2D barcode
  • What data can be embedded (traceability, promotions, anti-counterfeiting, and more)
  • What packaging, printing, and software systems need to change
  • How to design consumer experiences around your codes
  • Why acting early could give your brand a competitive edge

Who should attend:

  • Packaging and engineering professionals
  • Brand and marketing teams
  • Operations, IT, and supply chain leads
  • Anyone working toward smarter, more connected packaging

Guests

Gena Morgan
Gena Morgan
Vice President, Standards and Technology
GS1 US

Matt Reynolds
Matt Reynolds
Chief Editor
Packaging World

Reserve Your Spot

By submitting this form, I consent to PMMI collecting and storing my information and consent to receive emails as well as sponsored advertisements from PMMI Media Group. By registering for this webinar, you are also agreeing to receive occasional updates from the sponsor of this webinar.

I have read PMMI Media Group's Privacy Policy, and I understand that I can unsubscribe or opt out at any time, and I can reach your Chief Privacy Officer at dataprivacy@pmmi.org with any inquiries around privacy policies or practices.

Attendee

*If you’re interested but not able to attend the live broadcast, register anyway and we’ll send you a link to the recording and presentation slides once they’re available.