Big changes are coming to product packaging—and they start with the humble barcode. The GS1 Sunrise 2027 initiative marks a global transition from traditional 1D barcodes to 2D barcodes that unlock richer data, real-time traceability, direct-to-consumer engagement, and full supply chain transparency.
In this live webinar, Gena Morgan, Vice President of Standards and Technology at GS1 US, joins Matt Reynolds, Editor of Packaging World, to unpack how brand owners and CPGs can prepare for—and capitalize on—this packaging transformation.
From new packaging and coding equipment to variable data strategies and digital consumer experiences, this session will give you a roadmap to succeed with 2D barcodes well before the industry deadline.
You’ll learn:
- What “Sunrise 2027” means and why it matters for your business
- What Digital Link is—and how it works inside a 2D barcode
- What data can be embedded (traceability, promotions, anti-counterfeiting, and more)
- What packaging, printing, and software systems need to change
- How to design consumer experiences around your codes
- Why acting early could give your brand a competitive edge
Who should attend:
- Packaging and engineering professionals
- Brand and marketing teams
- Operations, IT, and supply chain leads
- Anyone working toward smarter, more connected packaging