Michelle Gibbons is the Director General of AIM, the European Brands Association, since January 2018. She is responsible for the representation of brands across a wide range of issues that impact our members, from sustainability, supply chain matters, anti-counterfeiting to innovation. AIM members comprise of 20 national associations across Europe, as well as 50 corporate members, in total representing some 2500 companies manufacturing brands which are world-renowned, household names, national icons and local champions.

Michelle is Irish and has been based in Brussels for over 25 years, working with businesses across the consumer goods sector. Previously, she was Senior Vice-President and Senior Partner of an advisory firm in Brussels. She has also served on the Board of the American Chamber of Commerce to the EU.