Larine Urbina is the Vice President of Communications for Carton Council of North America, an industry organization that works to expand household access and recycling rates for food and beverage cartons.
In addition to her role at Carton Council, Larine also serves as Vice President of Communications for Tetra Pak U.S. and Canada, where she leads a dynamic team focused on bringing the company’s values and purpose to life and has responsibility for all aspects of communications, including social media, public relations, sustainability communications, marketing communications, events and employee communications.
In addition to Carton Council and Tetra Pak, Larine has held a range of communications roles with GameStop and Rexel Holdings USA. With nearly 20 years of communication and brand management experience across several industries, Larine brings a broad view to brand storytelling that centers on authenticity and always puts the audience first.
Always curious and a relentless knowledge-seeker, Larine spends her free time travelling, experimenting with new foods and drinks, and going down the online research rabbit hole.