Jamie Valenti-Jordan is the Food Brand Program Manager for the Food Finance Institute at the Universities of Wisconsin, which provides business & finance education for food & ag entrepreneurs. He is also the CEO of Catapult Commercialization Services Inc, a 90-person consulting group focused on providing technical and operational solutions for food and beverage companies, and the Executive Director of Naturally Wisconsin, a networking association that focuses on building knowledge & connections to help bring products to market. Prior to this, he has spent his 20 year career at Campbell Soup, Del Monte Foods, and JUST in process R&D, engineering, and operations. During his career, he has installed over $100M in capital equipment, commercialized thousands of products, and received a patent in tomato peeling. He has taught food engineering and food processing, has served on the Board of Directors of the Institute of Food Technologists (IFT), and is a strong advocate for emerging and scaling brands. He also serves as Den Leader for his son and Dungeon Master for his weekly D&D campaign.