FREE WEBINAR

Maximizing Seasonal Success: How Lesser Evil Leverages Short-Run & Scalable Printing Solutions to Stay Agile in a Competitive Market

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About

Join us for an insightful webinar featuring Lesser Evil, a forward-thinking snack company, as they share how they’ve utilized scalable, short-run printing solutions to stay agile in an ever-changing market. Hear from Chris Martino, Supply Chain Manager, and Manny Arthur, Packaging Art Director at Lesser Evil as they discuss how short-run, quick-turn capabilities have helped them capitalize on seasonal trends and Limited Time Offers (LTO). Using the ePacOne Platform, Lesser Evil is not only able to meet tight deadlines but also scale its production effectively to match growing demand.

Moderated by Jeff Jacobs, Vice President of Marketing at ePac, this session will explore real-world examples of how companies like Lesser Evil can take advantage of flexible packaging to meet dynamic market needs. Whether you're a growing brand or a well-established company, learn how you can turn agility into a competitive advantage.

Many brands struggle to balance flexibility with scalability, especially when dealing with seasonal products, LTOs, or market trends. The challenge lies in managing short-run projects with quick turnaround times while maintaining high-quality packaging, which often leads to missed opportunities or delayed launches.

What you will learn in this webinar:

  • How short-run and on-demand printing services can help brands stay ahead of seasonal trends and capitalize on market opportunities.
  • Ways to use ePac’s patented ePacOne solution to scale from smaller runs to larger production volumes seamlessly.
  • Insights into managing quick-turn projects without compromising quality, including real-world examples from Lesser Evil.

Panelists

Manny Arthur
Art Director, Packaging
Lesser Evil

Jeff Jacobs
Vice President of Marketing
ePac Flexible Packaging

Chris Martino
Supply Chain Manager
Lesserevil

Sean Riley
Senior News Director
PMMI Media Group

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Attendee

*If you’re interested but not able to attend the live broadcast, register anyway and we’ll send you a link to the recording and presentation slides once they’re available.