Design for Recyclability in Practice is another installment in the Packaging Recycling Insights video series, examining why packaging labeled “recyclable” often isn’t recycled in practice. Drawing on sessions from the 2025 Packaging Recycling Summit, it examines how outcomes are shaped not just by materials but also by collection systems, sortation infrastructure, and end markets.
Featuring insights from Danone and Duracell, this video focuses on how brands are aligning packaging design with real-world conditions while balancing performance, sustainability, and cost.
Learning objective
Understand how recyclability depends on systems—not just materials.
Featured PRS sessions
Danone
- Cross-functional approach across regions and regulations
- Aligning design with infrastructure realities
- Integrating sustainability into scalable execution
Duracell
- Rethinking packaging formats, including reducing plastic
- Focusing on measurable environmental impact
- Balancing performance with recyclability and system constraints